How Badly Website Loading Time Affects Your Business

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The world is moving fast, everyone wants more work in less time. This is the biggest reason why users have no patience for website with poor loading time. In this internet world it is must to have a lightning-fast website. While page load time matters more on mobile or tablets, in which AMP has played a significant role. Additionally, website speed also matters in search engine rankings.

Facts and Studies

These are certain facts and studies about website speed.

Users Wants Speedy Website

In the survey and feedback, of 1,048 online shoppers, Forrester Consulting concluded that:

  • 47% users expects that a webpage would load in or under two seconds.
  • 40% leaves the website if web takes more than three seconds to load.
  • 52% stated fast loading page is important for devotion to site.

Lost in Conversions

  • A 1 second delay in page response can result in a 7% reduction in conversions.

Lost in Business

  • If users distracted from loading time then 14 will shop from another website and 23% will leave the shopping.
  • 79% of online shoppers who dissatisfied with site performance didn’t buy from the same website again.
  • 75% users of the 1,058 people would not return to websites that took longer than four seconds to load, claimed Akamai.

Google Ranking Factor

As website speed is one of the important thing in user engagement. So, Google has taken this as its ranking factor. David Besbris, AP Engineering of Google Search, state that

Speed has always been a cornerstone of Google Search.

According to John Mueller (Works at Google)

We do say we have a small factor in there for pages that are really slow to load where we take that into account.

Lastly…

You may now understand how much good performing website is necessary and how it can affect your business or brand and why most marketers recommend using good servers and following best practices.

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